Probably the most important thing for an online store is visibility. The truth is a majority of online stores have some amazing clothing designs, but because of low visibility, they don't generate appropriate traffic that would lead to conversion. For all the awesome clothing designs and new releases, there is a lot of work that goes into bringing the merchandise to the attention of the users and creating awareness.
Fashion goes beyond the practicality of clothes. It is about making a statement and sharing who we are with our clothes instead of our words. The apparel industry has exceeded $2,560 trillion in profits. On average, an American household spends approximately $1700 annually on clothes.
With such a vast industry for a basic need, it is of little wonder that the competition is so high. Visibility of an online store calls for advanced marketing techniques in order to bring your clothing designs to the eye of buyers.
Ways to increase visibility for your online store by using social media marketing techniques
Pictures speak what words fail to capture. And as such, in this age of social media, online stores and the fashion industry, in general, are using visuals to speak and capture the attention of prospective clients. Pictures and visual content are the new obsession for the younger generation. Social media is now a forceful medium of communication, and a means for online stores to reach the younger generation. With the advent of smart phones, social media has now become an incredible platform to showcase and sell products for people on the move. It has opened a two-way channel, where vendors can showcase their goods, and customers can give feedback or make queries on the same. These open communication channels are crucial in determining the longevity of business. With this in mind, the skill of showcasing your apparel and communicating visually while interacting with your customers via social media needs to be mastered and given due attention by serious online clothing stores Social media platforms like Facebook, Instagram, Polyvore and Pinterest are most helpful in generating fashion conversations on selected fashion products like swimwear, summer wear or any new hot releases in your online store. Considering that 71% of consumers use referrals on a product from social media as the primary factor in their decision to purchase, an online store would be well served in making sure that their designs are featuring prominently on social media sites. Some benefits of establishing a social media account are outlined below
- Drives traffic to websites
- Increased customer engagement
- Provides more accurate customer insights
- Enables a brand to promote products to a wider audience
- Promotes good customer service
- Increases brand loyalty
Fashion brands and online stores will have to decide which social media network is most suited to their objective. However, the choice needs to be a platform that can host and share highly visual content. Research is recommended in order to have an acute understanding of which networks are the best for specific demographics. This enables you to match the right product and information accurately to the correct target market group. For example, Pinterest is an effective network for women ages 20-65, whereas Instagram is ideal for teens and young adults.
To make your clothing designs and new releases more visible to prospects, then social media will give you a leg up towards that end like no other medium can, at an affordable cost.
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